PearlyTots — D2C Storefront & Campaigns
Shopify storefront setup with Syncee/Zendrop, UGC creative testing, paid campaigns, and post-purchase messaging and upsell flows.
D2CShopifyUGC AdsMeta AdsCreative TestingUpsellsKlaviyo
Context
Project scope covered an online storefront and acquisition setup for a kids-category D2C brand.
Approach
- Shopify setup with a theme and essential apps for reviews, upsells, and support.
- Catalog integration via Syncee/Zendrop and clean product taxonomy.
- UGC pipeline for creatives; systematic concept × angle × format testing.
- Meta Ads for cold and warm; Google Search + PMax for branded and bottom‑funnel capture.
- Klaviyo browse, cart, and post-purchase flows with one-click post-purchase offers.
Key Deliverables
Shopify storefront and product catalog integration
UGC creative workflow and paid campaign setup
Klaviyo lifecycle flows and post-purchase offers
Stack
Shopify, Meta Ads, Google Ads (Search/PMax), Klaviyo, Syncee/Zendrop, GA4, GTM.