Upscale Hotel — Hotel Marketing & Booking Strategy
Campaign work included Google Performance Max, Meta remarketing, parity landing pages, and cart-abandonment automation.
HotelsPerformance MaxMeta AdsParity PagesDirect BookingsAutomation
Context
Project scope focused on direct-booking pathways alongside online travel agency listings.
Approach
- Audited OTA listings and created parity landing pages with matching offers.
- Implemented Google PMax campaigns for direct and branded searches.
- Meta remarketing to OTA visitors with direct booking incentive.
- Email/SMS automation for cart‑abandon and upsell flows.
- Tracking pipeline: GA4, GTM, server‑side conversions.
Key Deliverables
OTA listing review and offer-parity landing pages
Google Performance Max and Meta remarketing campaign setup
Email/SMS follow-up automation and campaign measurement
Stack
Google PMax, Meta Ads, OTA parity pages, GA4, GTM, automation flows.