Zescher — Print-on-Demand Brand & Storefront
Developed the Zescher print-on-demand brand identity, Shopify storefront, and design-to-print workflow.
PODBrand IdentityShopifyAutomationCreative DesignMarketing
Context
Project scope covered a Sanskrit-inspired identity for a print-on-demand apparel and lifestyle brand, alongside its product and fulfilment workflow.
Approach
- Designed a brand system: logo, palette, typography, and iconography.
- Implemented Shopify with Teeinblue/Printful for POD automation.
- Created reusable design templates for product listings.
- Configured product pages with product details, trust badges, and upsell prompts.
- Set up test campaigns on Meta and Instagram influencer placements.
Key Deliverables
Brand identity system: logo, palette, typography, and icons
Shopify storefront with Teeinblue and Printful integration
Reusable design templates for print-on-demand products
Stack
Shopify, Teeinblue, Printful, Canva/Illustrator, Meta Ads, Influencer campaigns.