PearlyTots — D2C Launch & Scale
Shopify launch with Syncee/Zendrop, creative testing, UGC ads, and post‑purchase upsells to improve AOV & LTV.
D2CShopifyUGC AdsMeta AdsCreative TestingUpsellsKlaviyo
Context
New D2C brand in the kids category. Goal: validate positioning, reach first 100 orders, and build a repeatable paid media engine.
Approach
- Shopify setup with conversion‑oriented theme and essential apps (reviews, upsells, support).
- Catalog integration via Syncee/Zendrop and clean product taxonomy.
- UGC pipeline for creatives; systematic concept × angle × format testing.
- Meta Ads for cold and warm; Google Search + PMax for branded and bottom‑funnel capture.
- Klaviyo flows (browse/cart/post‑purchase) and one‑click post‑purchase offers to lift AOV/LTV.
Results
+21%
CVR vs baseline
+64%
AOV with post‑purchase upsell
First 100
orders within launch window
Stack
Shopify, Meta Ads, Google Ads (Search/PMax), Klaviyo, Syncee/Zendrop, GA4, GTM.