Selected Work
A few projects I’ve led across hotels, D2C, AI support, and POD. Each case study covers context, approach, and measurable outcomes.
PearlyTots — D2C Launch & Scale
D2CShopify launch with Syncee/Zendrop, creative testing, UGC ads, and post‑purchase upsells to improve AOV & LTV.
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Upscale Hotel — More Direct, Less OTA
HotelsPMax + Meta remarketing, parity landing pages, and automations to lift direct bookings.
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quicksquad — AI Support to Cut CAC
AIAI triage bot + landing UX revamp to improve trust, lead quality, and lower CAC.
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Zescher — POD Launch & Growth
PODSanskrit‑inspired POD brand with automated design‑to‑print workflow and a conversion‑optimized storefront.
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