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Selected Work

A few projects I’ve led across hotels, D2C, AI support, and POD. Each case study covers context, approach, and measurable outcomes.

PearlyTots — D2C Launch & Scale

PearlyTots — D2C Launch & Scale

D2C

Shopify launch with Syncee/Zendrop, creative testing, UGC ads, and post‑purchase upsells to improve AOV & LTV.

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Upscale Hotel — More Direct, Less OTA

Upscale Hotel — More Direct, Less OTA

Hotels

PMax + Meta remarketing, parity landing pages, and automations to lift direct bookings.

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quicksquad — AI Support to Cut CAC

quicksquad — AI Support to Cut CAC

AI

AI triage bot + landing UX revamp to improve trust, lead quality, and lower CAC.

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Zescher — POD Launch & Growth

Zescher — POD Launch & Growth

POD

Sanskrit‑inspired POD brand with automated design‑to‑print workflow and a conversion‑optimized storefront.

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