quicksquad — AI Support to Cut CAC

Context

Support-heavy inbound funnel with slow response times and unclear value messaging. Goal: reduce time to first response, filter and route leads, and lower CAC.

Approach

• Designed AI triage bot to capture intent, collect essentials, and route to human with context.
• Landing page rewrite to sharpen value props, social proof, and FAQs; simplified CTA.
• Integrated analytics and events for drop-off analysis across steps.
• Set up CRM automations for follow-ups and tasking.

Results

Stack

Custom AI bot (OpenAI/RAG), webhook router, CRM automation, GA4/GTM events, dashboarding.