Zescher — POD Launch & Growth
Developed a print‑on‑demand brand (Zescher) with unique Sanskrit‑inspired identity, streamlined design‑to‑print workflow, and conversion‑optimized storefront.
PODBrand IdentityShopifyAutomationCreative DesignMarketing
Context
Zescher was envisioned as a POD brand that merges Sanskrit‑inspired naming with modern apparel and lifestyle products. Objective: launch with minimal overhead, validate demand, and scale through automation.
Approach
- Designed a brand system: logo, palette, typography, and iconography.
- Implemented Shopify with Teeinblue/Printful for POD automation.
- Created design templates for rapid SKU expansion.
- Optimized storefront for conversions: clear product pages, trust badges, upsell prompts.
- Ran test campaigns on Meta + Instagram influencers for validation.
Results
Launch +30 SKUs
within first month
+62%
add‑to‑cart rate vs baseline
Zero
inventory risk (POD model)
Stack
Shopify, Teeinblue, Printful, Canva/Illustrator, Meta Ads, Influencer campaigns.